Oscar Bjers (EN)

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OSCAR BJERS

Oscar Bjers
OSCAR BJERS

Chief executive officer of CForth Marketplace

Chief executive officer of CForth Marketplace

As CEO of Apple in Sweden/Scandinavia for the past 20 years (2001-2021), under Oscar's leadership, Apple Sweden gained vertical market share (iMac; iPad; iPhone and iWatch) that was unmatched by any other country in the entire world.

Apple Sweden was ranked 12th in Europe when Oscar took over as CEO. Sweden is now #1 in iPhone market share (47% in 2020), #1 in watches (52% MS in 2020), #2 in iPad (56% MS in 2020) and #3 on Mac (9% MS in 2020).

During his long career at Apple, Oscar had the pleasure of meeting Steve Jobs and Tim Cook on several occasions. He has been a tremendous asset to Apple’s growth in Europe. He was considered one of the heavyweights in Apple's European organization.

From 1996 to 2001, Oscar was general manager of Icon Medialab in Sweden and then global vice president of sales of Icon Medialab. Icon Medialab was a Swedish internet consulting startup that reached 3,500 consultants around the world with a turnover of $300 million. At that time, it was the Internet consulting company with the largest international sales and operations among all Internet consulting startups in the world.

Between 1988 and 1996, Oscar also had a successful career with Nokia in Sweden and Spain, where he was instrumental in the company's turnaround, growing Nokia's distribution business division to $120 million in as vice president of sales in Sweden.


Oscar has now joined StoplightGo as a board member. However, he also runs CFORTH MARKETPLACE as CEO. Being open to the public as an online shopping portal, CFORTH MARKETPLACE will also be the company that provides StoplightGo with products and services on an exclusive basis. So far, the “WOW!” » such as ACAI+ and product verticals such as Kids Store Bumble Bazaar, Wellness Within and Checkpoint Shop were all made possible thanks to Oscar's excellent work.

En 2024, Oscar will oversee the developments of CFORTH MARKETPLACE: a one-stop shop that will unify all StoplightGo store brands into a single commercial platform.